At the Digital Design Studio of Publicis Luxe, we are committed to supporting brands in their digital journey with innovation and expertise. Our team specializes in crafting impactful digital experiences that not only capture attention but also leave a lasting impression.
We focus on ensuring optimal performance, universal accessibility, and eco-friendly design. By combining visually stunning aesthetics with efficient, accessible solutions, we strive to create a more beautiful, sustainable, and efficient web for all. Our work is driven by a passion for excellence and a deep understanding of digital design nuances, allowing us to push creative boundaries and elevate brand expression.
We don’t just create digital experiences; we craft masterpieces that resonate deeply with audiences. Prioritizing accessibility and sustainability in everything we do, we aim to transform the digital landscape, setting new standards for what can be achieved online.
Content Creation
Carita
To amplify the new Carita packaging, we led the art direction and production of social media content. Our goal was to highlight the preciousness of the materials and showcase the brand’s unique savoir-faire in a visually captivating manner.
Social Media
Carita
We took charge of defining the social media strategy and managing the official Instagram brand account for Carita. Our focus was on crafting a comprehensive strategy to effectively engage the audience while showcasing Carita’s unique brand identity and products in a visually appealing manner.
Shade Finder
Shu Uemura
For Shu Uemura, we designed the user interface for their online shade finder service, integrating beauty tech to provide a seamless and user-friendly experience that helps customers find their perfect shade.
Amazon Launch
Kiehl’s
To launch Kiehl’s on Amazon, we developed a creative and strategic approach that included creating best-in-class page templates for Product Detail Pages (PDP) and brand store pages, designing brand imagery for content and interface, and producing 200 visuals that mixed beauty results, texture shots, and pack still life images.
Definition of the visual identity of the brand on their D2C site
Mugler
For Mugler, we undertook the creation of the brand’s visual identity specifically tailored for digital platforms. This involved defining a cohesive and compelling visual language that embodies the essence of the Mugler brand, ensuring a seamless and captivating user experience across all digital touchpoints.
Loyalty Visual Identity
Shu Uemura
To enhance Shu Uemura’s loyalty program, we crafted a cohesive visual identity that communicates an elevated and exclusive feel while aligning seamlessly with the brand’s overall digital art direction.
Content Strategy
Armani Beauty
To elevate the user experience on Armani Beauty’s D2C website, we crafted a comprehensive content strategy and user interface design. This approach focused on creating engaging, high-quality content and a visually appealing, intuitive interface to enhance customer interaction and satisfaction.
Digital Kits
Lancôme
We revolutionized the production process for Lancôme’s digital kits, employing an innovative and agile approach combined with a collaborative and digitally compliant tool. Our tools enables us to create smooth, agile, and collaborative kits, offering fast delivery timelines, reduced back-and-forth communication, and centralized reviews and feedback.
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Content Creation
Carita
Social Media
Carita
Shade Finder
Shu Uemura
Amazon Launch
Kiehl’s
Definition of the visual identity of the brand on their D2C site
Mugler
Loyalty Visual Identity
Shu Uemura
Content Strategy
Armani Beauty
Digital Kits
Lancôme
